Launched in 2010. Quite simply, this belongs to the non-perfume category and consists of the attractive ambrox in a flacon of making up the formula of ambroxan,it is its only single powerful indgredient. Its quite simply in a league of its own and makes you a notch above the rest as well. A cut above the normal and boring, it takes you with flair from the expected to the unexpected. Its also wonderfully free of allergens and the only one of its kind.